| STEP 1 | The Retail Environment | |
 |
Definition of Retailing (covering distribution process and sorting here) | |
| |
Impact on the Economy | |
| |
Marketing Concept | |
| |
Special Characteristics | |
| |
Key Retail Drivers | |
| |
Elements of Retail Environment | |
| |
Indian Retailing Scenario | |
| |
Lesson Summary | |
| |
Assessment | |
| STEP 2 | Job Description of a Salesperson | |
| |
Principal Accountability | |
| |
Functions of a Salesperson | |
| |
Lesson Summary | |
| |
Assessment | |
| STEP 3 | Different Retailing Formats | |
| STEP 4 | Retail Selling Process (During And After Sales) | |
| For more detailed syllabus please contact us @ +91 - 022 - 28234504 | ||
